Home Apple Zee5 HiPi launched as a short-form video platform for the masses

Zee5 HiPi launched as a short-form video platform for the masses

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Short video platforms are all the rage in India these days. To grab a piece of this pie, Zee5 is launching HiPi, a new platform designed specifically for the local market.

Zee5 is one of India’s most popular entertainment houses. It is now foraying into the user-generated content space with the rollout of HiPi. Unlike most of its competition, it has been developed in India over the course of a year. The service, which resides within the Zee5 content app, starts rolling out to Android users today, followed by iOS users in the coming weeks.



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